How Integrity Creates Wealth
| Anna Bernasek, financial journalist and author of the new book “The Economics of Integrity,” talks with BNET Editor-in-Chief Eric Schurenberg about why it pays to operate with integrity. Bernasek discusses how Google, Toyota and the banking industry can use trust to create value.
MARCH 31, 2010, 06:46PM | This edition of this quarterly co-production from WMHT and The Times Union features Anna Bernasek, author of “The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth is Built on Trust and What That Means for Our Future.” Filled with a wealth of details, Bernasek’s book moves away from the coverage of what went wrong with the economy and focuses instead on what has worked and why.
Anna Bernasek discusses the dramatic rise in Google’s gmail subscribers from 92 million in 2009 to 400 million in 2014. What do these two numbers tell us about Google’s dominance in the email market and who might be reading your emails and why?